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The Resource Brief : make a bigger impact by saying less, Joseph McCormack

Brief : make a bigger impact by saying less, Joseph McCormack

Label
Brief : make a bigger impact by saying less
Title
Brief
Title remainder
make a bigger impact by saying less
Statement of responsibility
Joseph McCormack
Creator
Subject
Language
eng
Summary
"Get heard by being clear and concise. The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief. Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. Details the B.R.I.E.F. approach to distilling your message into a brief presentation. Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message. Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief."--Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1965-
http://library.link/vocab/creatorName
McCormack, Joseph
Dewey number
650.1/3019
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
Business communication
Target audience
general
Label
Brief : make a bigger impact by saying less, Joseph McCormack
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm
Extent
xix, 234 pages
Isbn
9781118704967
Isbn Type
(hardcover)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Ownership
*
Label
Brief : make a bigger impact by saying less, Joseph McCormack
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm
Extent
xix, 234 pages
Isbn
9781118704967
Isbn Type
(hardcover)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Ownership
*

Library Locations

    • Bathurst Clark Resource LibraryBorrow it
      900 Clark Avenue West, Vaughan, ON, L4J 8C1, CA
      43.803234 -79.452439
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