The Resource Citizen Coke : the making of Coca-Cola capitalism, Bartow J. Elmore, (electronic resource e-audio)

Citizen Coke : the making of Coca-Cola capitalism, Bartow J. Elmore, (electronic resource e-audio)

Label
Citizen Coke : the making of Coca-Cola capitalism
Title
Citizen Coke
Title remainder
the making of Coca-Cola capitalism
Statement of responsibility
Bartow J. Elmore
Creator
Contributor
Author
Narrator
Subject
Genre
Language
eng
Summary
Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history. Coca-Cola's success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke's success was its strategy, from the beginning, to offload production costs and risks onto suppliers and franchisees. Outsourcing and a trim corporate profile enabled Coke to scale up production of a low-price beverage and realize huge profits. But the costs shed by Coke have fallen on the public at large. Coke now uses an annual 79 billion gallons of water, an increasingly precious global resource, and its reliance on corn syrup has helped fuel our obesity crisis. Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs. Citizen Coke became a giant in a world of abundance; in a world of scarcity, it is a strain on resources and all who depend on them
Accompanying matter
technical information on music
Cataloging source
Midwest
http://library.link/vocab/creatorName
Elmore, Bartow J
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Read by William Hughes
http://library.link/vocab/relatedWorkOrContributorDate
1957-
http://library.link/vocab/relatedWorkOrContributorName
  • Hughes, William
  • hoopla digital
http://library.link/vocab/subjectName
  • Soft drink industry
  • Sustainable development
  • Social responsibility of business
Target audience
adult
Transposition and arrangement
not applicable
Label
Citizen Coke : the making of Coca-Cola capitalism, Bartow J. Elmore, (electronic resource e-audio)
Link
https://www.hoopladigital.com/title/11219808
Instantiates
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Configuration of playback channels
unknown
Content category
spoken word
Content type code
  • spw
Content type MARC source
rdacontent
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (11hr., 22 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
digital.
http://library.link/vocab/ext/overdrive/overdriveId
11219808
Publisher number
MWT11219808
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
System control number
(MWT)MWT11219808
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
Label
Citizen Coke : the making of Coca-Cola capitalism, Bartow J. Elmore, (electronic resource e-audio)
Link
https://www.hoopladigital.com/title/11219808
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Configuration of playback channels
unknown
Content category
spoken word
Content type code
  • spw
Content type MARC source
rdacontent
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (11hr., 22 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
digital.
http://library.link/vocab/ext/overdrive/overdriveId
11219808
Publisher number
MWT11219808
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
System control number
(MWT)MWT11219808
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
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