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The Resource Hacking growth : how today's fastest-growing companies drive breakout success, Sean Ellis and Morgan Brown

Hacking growth : how today's fastest-growing companies drive breakout success, Sean Ellis and Morgan Brown

Label
Hacking growth : how today's fastest-growing companies drive breakout success
Title
Hacking growth
Title remainder
how today's fastest-growing companies drive breakout success
Statement of responsibility
Sean Ellis and Morgan Brown
Creator
Contributor
Author
Subject
Language
eng
Summary
"The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when AirBnb was the best-kept secret known of travel hackers and couch surfers, Pintrest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was My Space's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and its practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com, Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Ellis, Sean
Dewey number
658
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Brown, Morgan
http://library.link/vocab/subjectName
  • Consumer behavior
  • Marketing
  • Success in business
Target audience
general
Label
Hacking growth : how today's fastest-growing companies drive breakout success, Sean Ellis and Morgan Brown
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm
Edition
First Edition.
Extent
308 pages
Isbn
9780451497215
Isbn Type
(hardcover)
Lccn
2016044987
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Ownership
*
Label
Hacking growth : how today's fastest-growing companies drive breakout success, Sean Ellis and Morgan Brown
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm
Edition
First Edition.
Extent
308 pages
Isbn
9780451497215
Isbn Type
(hardcover)
Lccn
2016044987
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Ownership
*

Library Locations

    • Pierre Berton Resource LibraryBorrow it
      4921 Rutherford Road, Woodbridge, ON, L4L 1A6, CA
      43.817552 -79.595966
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