Coverart for item
The Resource Imagine it forward : courage, creativity, and the power of change, Beth Comstock, with Tahl Raz

Imagine it forward : courage, creativity, and the power of change, Beth Comstock, with Tahl Raz

Label
Imagine it forward : courage, creativity, and the power of change
Title
Imagine it forward
Title remainder
courage, creativity, and the power of change
Statement of responsibility
Beth Comstock, with Tahl Raz
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
"In Imagine It Forward, Beth Comstock, the former Vice Chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google and later Facebook and an explosion of Internet companies were transforming how goods and services were marketed, made and sold. In a deeply personal journey filled with practical takeaways from two-plus decades of initiating change at the top levels of corporate America--from the Ecomagination initiative that transformed the way GE worked with their customers, to the company's famed FastWorks methodology designed to bring new products more quickly to market--Comstock lays out the challenges, opportunities, tools and practices needed to embrace change, whatever industry you are in, and make it part of every management decision."--
Assigning source
Provided by publisher
Biography type
contains biographical information
Cataloging source
CaOONL
http://library.link/vocab/creatorName
Comstock, Beth
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Raz, Tahl
http://library.link/vocab/subjectName
  • Comstock, Beth
  • General Electric Company
  • Organizational change
  • Success in business
  • Management
  • Women executives
  • Executives
Target audience
adult
Label
Imagine it forward : courage, creativity, and the power of change, Beth Comstock, with Tahl Raz
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm
Extent
xxv, 388 pages
Isbn
9780345812254
Isbn Type
(hardcover)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Ownership
*
System control number
  • (OAUW)300526
  • 420306
Label
Imagine it forward : courage, creativity, and the power of change, Beth Comstock, with Tahl Raz
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm
Extent
xxv, 388 pages
Isbn
9780345812254
Isbn Type
(hardcover)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Ownership
*
System control number
  • (OAUW)300526
  • 420306

Library Locations

    • Civic Centre Resource LibraryBorrow it
      2191 Major Mackenzie Drive, Vaughan, ON, L6A 4W2, CA
      43.855556 -79.510614
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