Coverart for item
The Resource Outsmarting Goliath : how to achieve equal footing with companies that are bigger, richer, older, and better known, Debra Koontz Traverso, (electronic resource e-audio)

Outsmarting Goliath : how to achieve equal footing with companies that are bigger, richer, older, and better known, Debra Koontz Traverso, (electronic resource e-audio)

Label
Outsmarting Goliath : how to achieve equal footing with companies that are bigger, richer, older, and better known
Title
Outsmarting Goliath
Title remainder
how to achieve equal footing with companies that are bigger, richer, older, and better known
Statement of responsibility
Debra Koontz Traverso
Creator
Contributor
Narrator
Subject
Language
eng
Summary
Outsmarting Goliath confronts this paradox: many of today's consumers turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-size-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalogue, winning ad, or a well-prepared face-to-face presentation can change a customer's perception. In those crucial situations, the small up-starter can use the tips in this book to capture more clients and give Goliath a headache
Accompanying matter
technical information on music
Cataloging source
Midwest
http://library.link/vocab/creatorName
Traverso, Debra Koontz
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Read by Anna Fields
http://library.link/vocab/relatedWorkOrContributorDate
1965-2006
http://library.link/vocab/relatedWorkOrContributorName
  • Fields, Anna
  • hoopla digital
http://library.link/vocab/subjectName
  • Small business
  • Competition
Target audience
general
Transposition and arrangement
not applicable
Label
Outsmarting Goliath : how to achieve equal footing with companies that are bigger, richer, older, and better known, Debra Koontz Traverso, (electronic resource e-audio)
Link
https://www.hoopladigital.com/title/10025569
Instantiates
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Configuration of playback channels
unknown
Content category
spoken word
Content type code
  • spw
Content type MARC source
rdacontent
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (7hr., 50 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781433273988
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
digital.
http://library.link/vocab/ext/overdrive/overdriveId
10025569
Publisher number
MWT10025569
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
System control number
(MWT)MWT10025569
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
Label
Outsmarting Goliath : how to achieve equal footing with companies that are bigger, richer, older, and better known, Debra Koontz Traverso, (electronic resource e-audio)
Link
https://www.hoopladigital.com/title/10025569
Publication
Antecedent source
unknown
Capture and storage technique
digital storage
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Configuration of playback channels
unknown
Content category
spoken word
Content type code
  • spw
Content type MARC source
rdacontent
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (7hr., 50 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781433273988
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
digital.
http://library.link/vocab/ext/overdrive/overdriveId
10025569
Publisher number
MWT10025569
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
System control number
(MWT)MWT10025569
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
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