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The Resource Paid attention : innovative advertising for a digital world, Faris Yakob

Paid attention : innovative advertising for a digital world, Faris Yakob

Label
Paid attention : innovative advertising for a digital world
Title
Paid attention
Title remainder
innovative advertising for a digital world
Statement of responsibility
Faris Yakob
Creator
Subject
Language
eng
Summary
"Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, Paid Attention explores how ideas move people and how advertising can and should change in response to changes in the communications landscape. A modern model for how brands operate and innovate in the evolving market for ideas, it contains both beliefs that can guide behaviour and practical tools and examples to help account planners and strategists in their jobs and careers. Paid Attention provides a framework for brands and market research based on the emerging context of behavioural economics. It references a wide body of theory and praxis, from neuroscience, advertising research, behavioural economics, psychology, sociology, technology and even science fiction. Mapping advertising to a wider analysis of culture, it appeals to media scholars and anyone interested in today's media-saturated culture"--Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Yakob, Faris
Dewey number
659.1
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Branding (Marketing)
  • Electronic commerce
Target audience
general
Label
Paid attention : innovative advertising for a digital world, Faris Yakob
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm
Edition
1st edition.
Extent
xv, 200 pages
Isbn
9780749473600
Isbn Type
(paperback)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Ownership
*
Label
Paid attention : innovative advertising for a digital world, Faris Yakob
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm
Edition
1st edition.
Extent
xv, 200 pages
Isbn
9780749473600
Isbn Type
(paperback)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Ownership
*

Library Locations

    • Ansley Grove LibraryBorrow it
      350 Ansley Grove Road, Woodbridge, ON, L4L 5C9, CA
      43.796072 -79.563568
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