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The Resource The social organism : a radical understanding of social media to transform your business and life, Oliver Luckett, Michael J. Casey

The social organism : a radical understanding of social media to transform your business and life, Oliver Luckett, Michael J. Casey

Label
The social organism : a radical understanding of social media to transform your business and life
Title
The social organism
Title remainder
a radical understanding of social media to transform your business and life
Statement of responsibility
Oliver Luckett, Michael J. Casey
Creator
Contributor
Author
Subject
Language
eng
Summary
"From visionary tech entrepreneur Oliver Luckett and MIT Media Lab's Michael J. Casey, a groundbreaking, must-read theory of social media how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did. In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree -- mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism. With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Luckett, Oliver
Dewey number
302.23/1
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Casey, Michael J.
http://library.link/vocab/subjectName
  • Online social networks in business
  • Social change
  • Social media
Target audience
adult
Label
The social organism : a radical understanding of social media to transform your business and life, Oliver Luckett, Michael J. Casey
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm
Edition
First edition.
Extent
xxxviii, 292 pages
Isbn
9780316359528
Isbn Type
(hardcover)
Lccn
2016031559
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Ownership
*
Label
The social organism : a radical understanding of social media to transform your business and life, Oliver Luckett, Michael J. Casey
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm
Edition
First edition.
Extent
xxxviii, 292 pages
Isbn
9780316359528
Isbn Type
(hardcover)
Lccn
2016031559
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Ownership
*

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      43.817552 -79.595966
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