The Resource The social organism : a radical understanding of social media to transform your business and life, Oliver Luckett, Michael J. Casey
The social organism : a radical understanding of social media to transform your business and life, Oliver Luckett, Michael J. Casey
Resource Information
The item The social organism : a radical understanding of social media to transform your business and life, Oliver Luckett, Michael J. Casey represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Vaughan Public Libraries.This item is available to borrow from 3 library branches.
Resource Information
The item The social organism : a radical understanding of social media to transform your business and life, Oliver Luckett, Michael J. Casey represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Vaughan Public Libraries.
This item is available to borrow from 3 library branches.
- Summary
- "From visionary tech entrepreneur Oliver Luckett and MIT Media Lab's Michael J. Casey, a groundbreaking, must-read theory of social media how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did. In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree -- mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism. With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next"--
- Language
- eng
- Edition
- First edition.
- Extent
- xxxviii, 292 pages
- Isbn
- 9780316359528
- Label
- The social organism : a radical understanding of social media to transform your business and life
- Title
- The social organism
- Title remainder
- a radical understanding of social media to transform your business and life
- Statement of responsibility
- Oliver Luckett, Michael J. Casey
- Language
- eng
- Summary
- "From visionary tech entrepreneur Oliver Luckett and MIT Media Lab's Michael J. Casey, a groundbreaking, must-read theory of social media how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses -- and their old-guard marketing gatekeepers -- bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did. In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks -- to an astonishing degree -- mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media -- and to make online content that impacts the world -- you must start with the Social Organism. With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world -- a guide not just to social media, but to human life today and where it is headed next"--
- Assigning source
- Provided by publisher
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Luckett, Oliver
- Dewey number
- 302.23/1
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Casey, Michael J.
- http://library.link/vocab/subjectName
-
- Online social networks in business
- Social change
- Social media
- Target audience
- adult
- Label
- The social organism : a radical understanding of social media to transform your business and life, Oliver Luckett, Michael J. Casey
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Dimensions
- 24 cm
- Edition
- First edition.
- Extent
- xxxviii, 292 pages
- Isbn
- 9780316359528
- Isbn Type
- (hardcover)
- Lccn
- 2016031559
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- Ownership
- *
- Label
- The social organism : a radical understanding of social media to transform your business and life, Oliver Luckett, Michael J. Casey
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Dimensions
- 24 cm
- Edition
- First edition.
- Extent
- xxxviii, 292 pages
- Isbn
- 9780316359528
- Isbn Type
- (hardcover)
- Lccn
- 2016031559
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- Ownership
- *
Library Locations
-
Ansley Grove LibraryBorrow it350 Ansley Grove Road, Woodbridge, ON, L4L 5C9, CA43.796072 -79.563568
-
Bathurst Clark Resource LibraryBorrow it900 Clark Avenue West, Vaughan, ON, L4J 8C1, CA43.803234 -79.452439
-
Pierre Berton Resource LibraryBorrow it4921 Rutherford Road, Woodbridge, ON, L4L 1A6, CA43.817552 -79.595966
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.vaughanpl.info/portal/The-social-organism--a-radical-understanding-of/P8eImkRnEMw/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.vaughanpl.info/portal/The-social-organism--a-radical-understanding-of/P8eImkRnEMw/">The social organism : a radical understanding of social media to transform your business and life, Oliver Luckett, Michael J. Casey</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.vaughanpl.info/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.vaughanpl.info/">Vaughan Public Libraries</a></span></span></span></span></div>
