The Resource This I know : marketing lessons from under the influence, Terry O'Reilly
This I know : marketing lessons from under the influence, Terry O'Reilly
Resource Information
The item This I know : marketing lessons from under the influence, Terry O'Reilly represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Vaughan Public Libraries.This item is available to borrow from 2 library branches.
Resource Information
The item This I know : marketing lessons from under the influence, Terry O'Reilly represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Vaughan Public Libraries.
This item is available to borrow from 2 library branches.
- Summary
- "Canada's most famous ad man spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget."--
- Language
- eng
- Label
- This I know : marketing lessons from under the influence
- Title
- This I know
- Title remainder
- marketing lessons from under the influence
- Statement of responsibility
- Terry O'Reilly
- Language
- eng
- Summary
- "Canada's most famous ad man spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget."--
- Assigning source
- Provided by publisher
- Cataloging source
- CaOONL
- http://library.link/vocab/creatorDate
- 1959-
- http://library.link/vocab/creatorName
- O'Reilly, Terry
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Small business marketing
- Small business
- Advertising
- Target audience
- general
- Label
- This I know : marketing lessons from under the influence, Terry O'Reilly
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Dimensions
- 24 cm
- Extent
- xviii, 283 pages
- Isbn
- 9780345810366
- Isbn Type
- (hardcover)
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
-
- pr01223597
- (CaOWLBI)pr01223597
- 319402
- Label
- This I know : marketing lessons from under the influence, Terry O'Reilly
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Dimensions
- 24 cm
- Extent
- xviii, 283 pages
- Isbn
- 9780345810366
- Isbn Type
- (hardcover)
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
-
- pr01223597
- (CaOWLBI)pr01223597
- 319402
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.vaughanpl.info/portal/This-I-know--marketing-lessons-from-under-the/gh9-L7YIvcs/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.vaughanpl.info/portal/This-I-know--marketing-lessons-from-under-the/gh9-L7YIvcs/">This I know : marketing lessons from under the influence, Terry O'Reilly</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.vaughanpl.info/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.vaughanpl.info/">Vaughan Public Libraries</a></span></span></span></span></div>
