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The Resource This I know : marketing lessons from under the influence, Terry O'Reilly

This I know : marketing lessons from under the influence, Terry O'Reilly

Label
This I know : marketing lessons from under the influence
Title
This I know
Title remainder
marketing lessons from under the influence
Statement of responsibility
Terry O'Reilly
Creator
Author
Subject
Language
eng
Summary
"Canada's most famous ad man spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget."--
Assigning source
Provided by publisher
Cataloging source
CaOONL
http://library.link/vocab/creatorDate
1959-
http://library.link/vocab/creatorName
O'Reilly, Terry
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Small business marketing
  • Small business
  • Advertising
Target audience
general
Label
This I know : marketing lessons from under the influence, Terry O'Reilly
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm
Extent
xviii, 283 pages
Isbn
9780345810366
Isbn Type
(hardcover)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • pr01223597
  • (CaOWLBI)pr01223597
  • 319402
Label
This I know : marketing lessons from under the influence, Terry O'Reilly
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm
Extent
xviii, 283 pages
Isbn
9780345810366
Isbn Type
(hardcover)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • pr01223597
  • (CaOWLBI)pr01223597
  • 319402

Library Locations

    • Dufferin Clark LibraryBorrow it
      1441 Clark Avenue West, Vaughan, Ontario, L4J 7R4, CA
      43.796413 -79.471505
    • Pierre Berton Resource LibraryBorrow it
      4921 Rutherford Road, Woodbridge, ON, L4L 1A6, CA
      43.817552 -79.595966
    • Vellore Village LibraryBorrow it
      1 Villa Royale Avenue, Vaughan, ON, L4H 2Z7, CA
      43.837478 -79.559114
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