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The Resource Women who brand : how smart women promote themselves and get ahead, Catherine Kaputa

Women who brand : how smart women promote themselves and get ahead, Catherine Kaputa

Label
Women who brand : how smart women promote themselves and get ahead
Title
Women who brand
Title remainder
how smart women promote themselves and get ahead
Statement of responsibility
Catherine Kaputa
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
"By the author of the bestsellers You Are a Brand and Breakthrough Branding, an up-to-date guide for women who want to get ahead in the business world. Just as individual strengths are based on who we are as people, gender-based strengths for women are essential assets of the female brand. Out of this provocative and challenging assertion, Women Who Brand delivers the very latest in gender research into the female brain to debunk the notion that women have to play the male game to win. Catherine Kaputa is founder and president of SelfBrand, a brand strategy and business coaching company. A bestselling author and twenty-year veteran of branding and advertising on Madison Avenue, Wall Street, and in academia, Kaputa has been a marketing and advertising executive at well-known New York ad agencies, where she worked on the iconic I[heart]NY campaign, as well as taught at the Stern School of Business, New York University. She has been featured on CNN, ABC, NBC, and MSNBC, in the Wall Street Journal, the New York Times, USA Today, and Fortune, and was a "Cool Friend" on TomPeters.com"--Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1948-
http://library.link/vocab/creatorName
Kaputa, Catherine
Dewey number
650.1082
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1948-
http://library.link/vocab/relatedWorkOrContributorName
Kaputa, Catherine
http://library.link/vocab/subjectName
  • Businesswomen
  • Success in business
  • Career development
  • Women in the professions
  • Businesswomen
Target audience
general
Label
Women who brand : how smart women promote themselves and get ahead, Catherine Kaputa
Instantiates
Publication
Note
"First published as The Female Brand in 2009"--Title page verso
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
23 cm
Edition
Revised edition.
Extent
xxvii, 188 pages
Isbn
9781857886245
Isbn Type
(paperback)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Ownership
*
Label
Women who brand : how smart women promote themselves and get ahead, Catherine Kaputa
Publication
Note
"First published as The Female Brand in 2009"--Title page verso
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
23 cm
Edition
Revised edition.
Extent
xxvii, 188 pages
Isbn
9781857886245
Isbn Type
(paperback)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Ownership
*

Library Locations

    • Dufferin Clark LibraryBorrow it
      1441 Clark Avenue West, Vaughan, Ontario, L4J 7R4, CA
      43.796413 -79.471505
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